About Rita

Rita wearing her Purple magnet Print for We Are All Onesie

My name is Rita Lichtwardt, aka Rita Lux and I’m an Illustrator from Los Angeles. I love drawing and coming up with fun characters and costumes. Expression and personality inspire me. I come from the world of fantasy, animation, fashion, sci fi, video games and film. I hope to make eye candy imagery that inspires people toward fearless self expression.

I currently live in Venice Ca. I'm a freelance concept artist / illustrator, as well as sell my original paintings. For inquiries contact info@ritalux.com.

I have been into art making for as long as I can remember. It always made me feel good providing art to others. I love making work that speaks to people. My hope for my work is to provide a beautiful visual meditation. Art moves, inspires or calms people. I feel that we are most at peace surrounded by nature or shapes that mimic nature. This provides a quiet and relaxed mind. Shapes of the natural world inspire me, and I would like that my work calms or stimulates your imagination. I am traditionally trained as an illustrator, with many years experience in anatomy drawing.


  Rita Lichtwardt grew up in Burbank, CA close to her mother's animation desk. From an early age she has been playing around with art and sculpture. Her childhood was deeply influenced by comics, where she copied panels and drew lots of X-men characters. As a teen she dove deeper into art and character design, where she developed a collection of original characters and won a scholarship to Otis College of Art and Design.

 At Otis, she dove deep into anatomy, character design and storyboarding. After Otis Rita started working as a storyboard artist at an agency for commercials, then at Electronic Arts. From there Rita worked in feature animation doing storyboards for Illumination Entertainment on the animated film "Despicable Me" and other animated projects. Then freelanced doing illustration for Disney Consumer Products and Mattel Inc.

 Rita worked as an art director and illustrator for Mattel Inc. on Barbie and other toy brands for 5 years. Rita recently redesigned the Barbie illustration style for Consumer Products and Packaging. In late 2016 she redesigned the Girls brand My Little Pony (to be released Spring 2018) and is working on an upcoming Disney Princess brand update for Hasbro and graphic comic art. (To be released in mid 2018)

Rita started her fine art collection in late 2014, and continues to be inspired by the natural world, upcoming trends and styles. Rita works often with her partner Eoin Colgan www.emeraldeon.com on IP development and commissions. 


All images on this site are copyright Ritalux.com.


Helen Olds photography

Emerald Eon photography

Barbie images which are copyright Mattel Inc.

All Disney princess images are copyright Disney Inc. 

Mooncatcher and Dust concept art are copyright EmberLab Inc.